In their Third Quarter 2009 Financial Report, DreamWorks Animation has revealed the nature of their plans for Shrek, the musical theatre adaptation of their hit film of the same name. From the desk of Lew Coleman:
We plan to monetize Shrek The Musical in a number of ways going forward.
Monetize? Seriously? If there really are any doubts about whether or not Dreamworks is in this for the profits alone, surely this dispels them. Come on – I mean, sure, theatre is a business, but that’s only a part of the picture. I don’t want to be mean-spirited, but Dreamworks certainly makes it difficult when they release statements like this about their productions. Or maybe we should just call them commodities and be done with it.