“Monetizing” SHREK

In their Third Quarter 2009 Financial Report, DreamWorks Animation has revealed the nature of their plans for Shrek, the musical theatre adaptation of their hit film of the same name. From the desk of Lew Coleman:

We plan to monetize Shrek The Musical in a number of ways going forward.

Monetize? Seriously? If there really are any doubts about whether or not Dreamworks is in this for the profits alone, surely this dispels them. Come on – I mean, sure, theatre is a business, but that’s only a part of the picture. I don’t want to be mean-spirited, but Dreamworks certainly makes it difficult when they release statements like this about their productions. Or maybe we should just call them commodities and be done with it.

Advertisements
This entry was posted in Broadway, Commentary, Musicals and tagged , , , . Bookmark the permalink.

What are your thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s